Collection: Journal des Dames et des Modes

The Journal des Dames et des Modes lasted only two years (the first issue appeared on 1 June 1912 and the last on 1 August 1914). This stylish periodical was issued regularly three times a month, and ceased publication upon the outbreak of the First World War. With its expensive layout, its society columns, its poetic texts, its colourful annotations and its fashion reports, it represented the last brilliant refined, impartial and aestheticizing impulse of a happy and optimistic society occupying the centre stage of the stage in the period that has aptly been called the 'belle époque'.

It was essentially the testimony, the history illustrated, or rather 'clothed' and narrated of the the customs, ideas, and ideals of a society and a period. Every issue carefully reviewed all the current novelties of fashion and every issue carried coloured stencil prints reproducing the latest conceptions of the fashion designers.

The artistic contributions included the works of some outstanding artists and many promising young ones. Most frequent in his appearance and outstanding for the quality of his illustrations was George Barbier. Other artists included Léon Bakst, Bernard Boutet de Monvel, Umberto Brunelleschi, Robert Dammy, Charles Martin and many more.